There are 3 options to choose from. The first is the 6 length sizes available (and number of letters and hooks that come with each size). They are: 29" (4 letters, 4 hooks), 35" (5 letters, 5 hooks), 41" (6 letters, 6 hooks), 47" (7 letters, 7 hooks), 53" (8 letters, 8 hooks) and 59" (9 letters, 9 hooks). Note there is an additional cost when you choose sizes 35" through to 59".
The second is the words or letters you want added (or none if you don't want any at all).
The third option is a choice of 2 accent colors (or none) from this list: white, ivory, barn red, black, brown, elephant gray, yellow, sage, mint green, sky blue, turquoise ocean, poppy red and navy blue.
I chose this coat rack for my mud room but really it can be used in any room like an entryway, den, kitchen or bedroom. Also the top 4 inch deep shelf comes in really handy to display or store items.
I love that it is made from recycled wood giving it a great rustic look. It always makes me feel so good when something is given new life instead of being thrown away.